I am very much looking forward to November 1st as it will be the first day of work for Ken Macinnis as the City's new Communications Coordinator. Communications is an integral function within the City and I look forward to having Ken join our team and take on his new duties. Communications is not something you can do off the corner of the desk, at least if you want to do it effectively. Up until this week, the role has been share amongst a number of the staff with me producing a majority of the media releases.
The wildfires in August really drove home how important it is to have dedicated personnel looking after planning, producing and/or delivering communications. When issues are affecting our residents, whether it be a disaster or a new City service, people want timely and accurate information. From the City's perspective, we want to proactively inform residents of issues or occurrences so as to avoid rumours, speculation and misinformation.
By having a dedicated Communications Coordinator, it is my expectation that our residents will become better informed of happenings within the City. Communications will be timely and informative utilizing a range of electronic and non-electronic media. Stay tuned as I'm sure you'll notice the difference.
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